Introduction

Eric joined Bayer Group after graduation from East China University of Science and Technology (ECUST) and held various positions in engineering, production, and commercial operations.

In recent years, Eric has played a key role in leading a data-driven decision-making approach. The data platform developed by Eric and his team integrates omni-channel sales data, providing comprehensive business insights for marketing and sales teams. It has become the most widely used reporting system across Bayer globally.

Beyond leading data insights, Eric has actively engaged in frontline business, accumulating extensive operational experience:

  • Served as PMO in 2021
  • Sales Manager for Guangdong East region in 2022
  • Project Manager for Elevit low-tier cities in 2023
  • Key Account Manager for a national pharmacy chain in 2024

Since July 2024, Eric has assumed responsibility for the company’s overall data management, exercising full control over data project budgets and implementation. He has successfully driven the adoption of data-driven business models in sales and marketing, enabled omni-channel data insights, and facilitated the deployment of advanced projects involving large language model-powered commercial data analysis.

Currently, he is pursuing a doctoral degree in Electronics and Information at ECUST, continuing to explore the application of emerging technologies in business contexts.

Education Background

  • Ph.D. Candidate in Electronics and Information
    East China University of Science and Technology
    Sep. 2022 – Jul. 2026 (expected)

  • Master of Control Engineering
    East China University of Science and Technology
    Sep. 2011 – Mar. 2014

  • Bachelor of Automation
    Liaoning Petrochemical University
    Sep. 2007 – Jul. 2011

Work Experience

Sr. Business Insight Manager

Jul. 2024 – Present
GM Office, Bayer Consumer Health China – Shanghai, China

  • Data Platform Development and Business Workflow Optimization
    Built an enterprise-level data platform from scratch, enhancing transparency and automation for data-driven decisions. This includes E2E offline operations, daily monitoring and replenishment for >250,000 stores nationwide, ad placement optimization on platforms (e.g., Meituan), off-platform media investments (e.g., The Red), omni-channel insights for e-commerce, TikTok, O2O, and pharmaceutical molecule opportunity analysis.

  • Data Management and Insights
    Delivered enterprise-level insights from external (market, category, brand, channels) and internal (finance, incentives) data to support strategic decision-making and opportunity identification; managed design, implementation, and distribution of enterprise bonus policies.

  • AI Agent Development
    Led deployment and integration of large language models, embedding models, and related technologies; built enterprise-level knowledge agents using Retrieval-Augmented Generation (RAG), LLM-driven database query and analysis agents; enabled efficient cross-departmental knowledge flow and AI-driven transformation of business intelligence (BI).

  • Cost Management
    Served as cost center leader for enterprise data and digitalization projects, managing budgets and vendors (e.g., IQVIA, SmartPath, Ernst & Young) to ensure cost-effectiveness.

Data Insights & Project Manager

Jan. 2022 – Jun. 2024
Core Brands BU, Bayer Consumer Health China – Shanghai, China

  • Development of a Brand New Offtake Platform
    Utilized Python, Microsoft Power BI, data acquisition/web automation, modeling, acceleration, and mining to develop a comprehensive data middleware platform from scratch. Since early 2022 launch, it has become Bayer’s most widely used global reporting system.

    • Supports ≥500 users (sales, marketing, supply chain, finance, management) for a 1.7 billion RMB business.
    • Automates multi-source data integration from ≥100 KA (covering ≥150,000 stores).
    • Integrates E2E sales data for unified insights (shipments, sell-in/offtake, eComm/O2O, personnel visits, channel investments); incorporates third-party data (IQVIA, SmartPath) with algorithms for correlations and market share estimation.
    • Handles ~4 million daily data records automatically for real-time accuracy.

  • SFE and Business Operations
    Managed regional optimization, sales target setting, master data, market activity/channel expense tracking.

  • Strategic Project Leadership (selected):

    • Key Account Manager (national retail customer, Jan–Jun 2024): Led annual negotiations, launches, strategies; scale >65 million RMB.
    • Project Manager, Elevit Low-tier Cities (Jun–Dec 2023): Oversaw 15 cities, 13 retail + 9 hospital teams; sales >100 million RMB.
    • Sales Manager, Guangdong East Region (Sep 2022–Mar 2023): Retail execution in 5 cities; sales >12 million RMB.

Project Management Officer

Jan. 2021 – Dec. 2021
GM Office, Bayer Consumer Health China – Shanghai, China

  • Assisted General Manager in strategy design/execution and cross-departmental project coordination (e.g., BU audits, sustainability).
  • Drafted annual business report; supported reporting to Bayer Consumer Health Global CEO and management.

Data Insights & Analytics Manager

Apr. 2019 – Dec. 2020
Marketing, Bayer Consumer Health China – Shanghai, China

  • Established monthly market share analysis/forecasting framework using data science algorithms to predict performance and guide resource allocation.
  • Led digital transformation projects in digital marketing (Consumer Data Platforms, Social Listening).

Process Control Technology Engineer / Manufacturing Execution Systems Engineer

Apr. 2014 – Mar. 2019
Bayer Technology & Engineering Services – Shanghai, China

  • Handled instrumentation, control systems (DCS), advanced control in Golden Tiger project.
  • Designed/construction of MES and automated high-bay warehouses at Dihon Majinpu Site.
  • Led data analysis for TCM production process; developed data-driven solutions (lab execution systems, spectral identification for herbal materials).